Follow the big money trends in online gaming | Virtual NEWS Now

??Zynga dominates the market with casual and chance-based games, which tend to appeal to an older, more female audience. Companies like Kixeye are going after male players with games that focus on combat, action and strategy.

Major players include Disney-owned Playdom, which this week will unveil an ambitious combat game called ?Marvel Avengers Alliance? on Facebook; and Kabam, which brands itself as the first hard-core social gaming company and has attracted millions of users with games like ?Edgeworld? and ?Dragons of Atlantis.?

Together, they?re competing for the estimated $24 billion that gamers will spend this year on online games, a figure expected to grow to $27 billion next year, according to analysts. Free-to-play games, which make money by selling various enhancements to the play experience, are already the biggest segment of the market and also the fastest-growing.?

Read more: San Francisco Chronicle

Source: http://virtualnews.associationofvirtualworlds.com/follow-the-big-money-trends-in-online-gaming/

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